Sydney, Australia (June 2024) – Vittoria Coffee, an Australian owned and third generation family operated business, has announced the launch of its highly-anticipated designer Fashion Series cups for 2024, marking a decade of fashion influence.
Entering its tenth year, this year's creative collaboration is in partnership with seven of Australia’s leading designers including Blanca, Erik Yvon, Verner, Macgraw, Red Ridge, Emma Elizabeth and Leo Lin. The collection, which includes both ceramic and takeaway cups, effortlessly blends the worlds of coffee and fashion, promising to captivate coffee connoisseurs and fashion enthusiasts alike.
Each cup showcases a vibrant tapestry of prints inspired by each designer’s latest collections, providing a glimpse into the prevailing trends of 2024. From bold patterns to striking hues, these designs complement any kitchen or home decor, elevating the coffee-drinking experience to new heights of sophistication.
Rolando Schirato, Managing Director of Vittoria Food & Beverage says of the 2024 Partnership, “Our fashion designer takeover of our iconic gold cups has become an annual tradition in Australia, now in its tenth year. As an Australian family business, we're delighted to be in a position to support local designers and bring their prints to millions of people across the country.”
The designer takeaway cups are available now from participating cafes and foodservice outlets nationwide serving Vittoria Coffee, with limited-edition ceramic crockery available from
https://www.vittoriacoffee.com/pages/fashion-series-10
For more information on the design inspiration, please see below from each fashion designer:
As a brand never afraid to play with pattern or colour, Blanca designs reference a spirit of elevating the everyday and sparking a little joy. These are two sides of the same coin – a feminine floral intended for levity and play, and an always-appropriate stripe akin to our signature oversized shirting. Each has an essential place in the wardrobe, a requirement of our multitudinous lives.
Drawing on the Mauritian influences of Erik Yvon, this is a playful print centered around bright colorful flowers. In red the 'Hibiscus' the national flower and native to Mauritius and in yellow the 'Yellow Frangipani' native to Australia. These artworks connect Yvon's roots in Mauritius to his life since immigrating to Australia. These flowers have been hand drawn with pastel and were then digitally reconstructed and developed into a print.
Both designs are featured throughout the ‘Lost Resort’ 2024 collection that seeks to decode Australian resort wear. The fuss and hassle of adornment within the resort context is flattened in prints, while the disconnect and contrast between home and holiday is inspected. References are made to vintage swimwear and disassembled Australian kitchen.
Channeling a spooky 60’s vibe, this collection is a free-spirited mix of nostalgia and femininity. This witch has a thoroughly modern attitude, adorned in a 100% silk and wool tailoring with sparkly embellishments. The original cat, floral and jacquard prints have all been developed in-house and are based on designer Tessa MacGraw’s hand sketches.
Featuring two designs; “Reconnecting” and “Wudyabarri Gamu”.
Reconnecting by Deanna Plumb: the artist and her Aunty sitting and yarning, learning together. Sandhill and waterholes at Frazer Way being a special place to reconnect. The sun shines brightly towards the future.
Wudyabarri Gamu, or big water, falls over the drought stricken country that lay dormant for many, many years. As it meanders across the rugged thirsty landscapes, Wudyabarri Gamu begins to change the countryside almost instantly by bringing life back to our traditional lands. This original print by artist Kerry Thompson echoes the flora and fauna are frolicking and swaying happily across the landscapes, flaunting off their vibrant and beautiful colours as they connect themselves back to country and to each other.
Emma’s fascination with precious stones has grown over the years since first releasing the Round Diamond Rug with longtime collaborator Designer Rugs. These stones evoke history and nostalgia with a status connotation that is felt when translated into another form, take these values with them immediately giving the new subject matter credibility and notoriety.
